Young Endeavour

OVERVIEW

The 'Young Endeavour Youth Scheme' offers life-changing experiences at sea for young Australians aboard the Young Endeavour Ship, run by Royal Australian Navy personnel.

Participants, aged 16 to 23, work in teams, sailing around the clock along the diverse Australian coast. The program challenges teens, fostering personal growth by taking them out of their comfort zones, placing them in unfamiliar environments and encouraging fortitude and teamwork to succeed.

Tasked with enhancing the user experience, I undertook the challenge of redesigning their website to optimise engagement and increase application conversions.

TEAM

Spinach Advertising

ROLE

UX Designer

The project focused on crafting an information-rich, educational website catering to multiple audiences, including prospective participants, decisions makers and program alumni. By introducing an in-depth navigation structure and multi-step application forms, we aimed to guide users seamlessly through the conversion funnel while delivering value-added content to enhance their understanding of the program's offerings.

In addition to revamping the public-facing website, the redesign incorporated customised login dashboards for various audiences, including the youth crew upon their acceptance to participate in an upcoming voyage.