Resume

I’m Lauren Swioklo (also known as Swok).

I’m a Senior Digital Designer, working in the design and advertising industry for 11+ years, employed at Ad Agencies and freelance gigs.

Driven by the union of creativity and functionality, I enjoy crafting digital experiences that deliver lasting solutions to both the client and their audiences.

I have a personal focus on user experience in all things in life, and maintain an interest in motion, interaction, AI and daily design.

In my free time you’ll either find me hosting elaborate, aesthetic dinner parties for friends or hunting for bargains at the thrift shop.

Design
Digital
Design
Digital

Concepting

UI/UX

Web design

Digital Strategy

Prototyping

Animation

HTML5 Display

Email Marketing

Social Media

Project Management

Workshops

Mentoring

Training

Experience

Senior Digital Designer

Spinach Advertising  |  Melbourne

Spinach is a full service, creative advertising & media agency in Melbourne with a focus on FMCG clients. Over 7+ years I worked in their creative team across a variety of Ad Campaigns, eDMs, UX/UI, HTML5 Display, Social and Motion Design as well as Art Direction on several photoshoots. My senior role also included mentoring, project management and digital strategy consultancy. 

2024 - 2016

Freelance Digital Designer

Self employed  |  Melbourne & perth

As a full time freelancer, I worked across several agencies (including Gatecrasher, 303 Mullen Lowe, Metronome, Fenton Stephens, EQU, Flare Digital, Keep Left) plus several of my own clients. Projects included creative concepting, eDM design & build, UX/UI and animation. 

2016 - 2015

Digital Designer

Rare Agency  |  Perth

Rare is a creative advertising, branding & digital agency. During my time there I worked as part of a larger digital creative team on websites, eDMs and HTMl5 digital display. 

2015

Digital Designer

Equilibrium agency  |  Perth

EQU (equilibrium) is a leading boutique digital agency with a focus on custom digital experiences and large scale informational and educational websites. I started as a junior digital designer and was promoted to mid-weight shortly after starting there. My experiences included designing landing pages, large websites, prototyping, eDM design & build, creative concepting and animation. 

2014 - 2012

Education

Bachelor’s Degree (Multimedia Design)

Curtin University  |  Perth

My degree focused on stop motion, 3D graphics & build, product design, graphic design, motion graphics and websites. In our final graduating year, I coordinated and managed our grad show program. I was also a 3rd year mentor for the 1st year students. 

2009 - 2012

Kind Words

“Lauren has been a valued member of the Spinach team since October 2016. While we don’t throw titles around at Spinach her role has been described as Digital Designer, moving to a Senior Digital Designer over her more than 7 years service. But she’s been asked to do more than that at times both internally as a member of the Social Committee and also a valued voice on the Better Ways of Working committee. Blessed with huge doses of integrity, common sense, forward thinking and humility, Lauren has carved out great relationships with her colleagues and has become a trusted advisor in the digital space for our clients. She communicates clearly and logically, has a good sense of customer service, even though that’s not what she’s directly employed to do. She comes across as knowing her ‘stuff’ and can explain it to every level of understanding in the audience she may need to educate. Adherence to deadlines and project management are inherent strengths as is time management. She’s got a great sense of fun, and a great ‘can do’ attitude. Lauren is also good at speaking her mind when that’s required which is a sign of her commercial maturity. While we are sorry to see Lauren departing Spinach, we also know she’s basically outgrown our business and the reason we brought her in.  She embarks upon her next chapter with our blessing. We wish her only the best and know she’ll be an asset for the next employer she elects to work with.”

Craig Flanders

CEO & Co-Founder, Spinach
“I have worked closely with Lauren for over seven years and over that time she has had a huge impact on the agency’s digital offering and skillset. Working at the crossroad of ‘traditional’ advertising and digital is not an easy gig, but Lauren managed to bring the two disciplines together seamlessly. Partly because she is insanely knowledgeable but also because her compassion and empathy bring out the best in the people she works with. Lauren genuinely cares about the wellbeing of the broader team, always taking the time to listen to their opinions and provide support when needed. Her inclusive leadership style ensures that everyone feels valued which leads to a more cohesive and productive work environment. Lauren knows her stuff – forwards, sideways and backwards. She’s a rare talent that combines technical expertise with creative flair. She has effectively managed projects from conception to completion, all while keeping stakeholders informed and engaged throughout the process. Lauren is naturally inquisitive and forward thinking, her commitment to staying updated on industry trends and best practices is commendable. She consistently seeks opportunities for professional development and actively contributes to the agency’s growth and innovation initiatives. In short, Lauren’s technical skills, leadership qualities, dedication and infectious enthusiasm make her a brilliant candidate for any digital leadership role.”

Frank Morabito

Chief Creative Officer & Co-Founder, Spinach
“Lauren has been a vital part of my journey at Spinach, providing invaluable support and wisdom that has significantly shaped my growth in the Account Service team. Although we are in different departments and it is not part of her job description, Lauren spends a considerable amount of time (during work and outside of hours) training me (and others), providing insightful advice, and building on my industry knowledge to grow in my role and career. Her experience, expertise and genuine encouragement has empowered me to navigate challenges with confidence that I wouldn’t feel comfortable doing without her help and guidance. Through Lauren’s mentorship, I’ve developed new skills, refined my goals and gained a deeper understanding into the digital world and industry as a whole. The positive impact extends beyond the professional setting, fostering personal development and resilience. I feel very lucky to have worked with Lauren, she is an incredibly valuable asset in our team and it will be sad to see her go.”

Paige Sobcyck

Account Executive, Spinach