Jalna Yoghurt

OVERVIEW

Over the span of several years, I played a key role in revitalising the digital presence of an Australian yoghurt brand deeply committed to purity and premium ingredients. My responsibility was to craft a modern, farm-to-table website that immerses visitors in the brand's compelling narrative, emphasising nutrition and showcasing tantalising recipes.

TEAM

Spinach Advertising

ROLE

UX / UI Designer, Photography Art Director, Animator

KEY COLLABORATORS

Copywriter, Dev Agency, Photographer, Food Stylist

We conducted a custom food photoshoot specifically for the website, crafting an overall brand style that emanates warmth and rural allure, striking a perfect balance of fresh-from-the-farm authenticity and organic aesthetics. Broadening the website's offerings, we integrated content suggestions to enhance user engagement, inviting visitors to immerse themselves in Jalna's narrative.

The website features flexible layouts, facilitating the creation of multiple storytelling pages on demand, while additional country-specific versions were gradually incorporated over time.