Spinach

OVERVIEW

Spinach, an agency in Melbourne had the goal of refreshing their online presence with a contemporary new look and feel, that reflected their new business direction for 2024.

I designed and built a modern and minimalist styled website that allowed us the opportunity to create our own content updates at will, plus had the flexibility to present our case studies in fresh and eye-catching ways, that are unique to the individual projects.

TEAM

Spinach Advertising

ROLE

UI Designer, Developer, Project Manager

KEY COLLABORATORS

3D Artist, Creative Director, Photographer

Retaining the iconic Spinach green brand colours, I refreshed our digital branding presence with moody black & white photography, smooth animations, plus introduced contemporary fonts to help push our online branding into the new era of Spinach.

We conducted a new office and staff photoshoot, engaged a 3D artist to help construct our leaf heart visual device, and I oversaw some of the junior staff as a training opportunity for their personal growth development.